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I paid $795 but to me it's worth it to have a black truck that stays clean and the paint protected. I work at a concrete batch plant which is a terrible environment for anything. Tons off lime and cement dust every day. It's a 62k truck so I want to make sure that it's taken care of and looking good.
There are different ceramic coating companies. Best thing to do is google it and see what dealers are in your area. Make sure they do more than a wash and coat though. You want them to get all the imperfections (clay bar, polish) out because whatever is there when they coat it will be permanent.
edit: they have a $500 option which was a little cheaper but the warranty is only 2 years vs 5. If your paint (it's actually the opti coat because nothing gets to the paint now) gets etched from bird poop, tree sap, or bug guts they will fix it.
2016 silver ingot lariat sport, 3.5 Eco, 3.55, 502a, 4x4 screw 6.5, moon roof, tailgate step, spray-in bed liner, max tow, power trailering mirrors, wheel well liners. Ordered 03/24/16 Blend 04/27 Build 04/28 Delivered 05/03 Picked up this afternoon! 05/12 Only a couple hours in so far and loving it! Pics tomorrow, ordered leer xr and going to get 2" level and window tinting when I can.
Ordered my Lariat SuperCab on April 30 and it showed up on cotusa today. I have a VIN but no window sticker yet. No build or blend date either. I think they just picked up the order Thursday. Oxford white with medium earth grey interior. 502A pwr moonroof, 3.5 EB, 3:55 rear gear, 36 gal tank, Max trailer tow & tailgate Step.