Knocking when initially started?
First, change the oil and put a motorcraft filter on. Let us not turn this into a what oil and filter to use. After you change the filter and oil, let the engine rest awhile and listen to it again, if it is still there you are looking at internal damage. $$$
No lifters on an overhead cam engine. If it were a ticking noise that went away after a minute, then an exhaust manifold might be the culprit.
The difference between filters is the number of holes in it,surrounding the main thread hole. The less holes there are the more restrictive it becomes. Thus starving your motor of oil on start up's. I had a 04 5.4L and it knocked on cold starts then went away after a few seconds. It never got better or worse and the truck never blew up or ran abnormal. Somebody tried to tell me it was the timming chain hitting the cover but I really didn't buy into that.

