Not sure reliability is a factor with the Tundra. According to Consumer Reports, it's Toyota's least reliable vehicle.

 

To be fair, the 2022 F150 didn't do too well either.
https://www.motorbiscuit.com/consume...-step-forward/

 

It is Texas built. It’s had some turbo issues. The entertainment system is apparently in need of lots of improvement, and they had axle problems.

Unobtainium to. I’m still favoring the Ford. From looks, and rust free Aluminum it’s a winner in my book.

 

Nor the 2021.

 

For F150, I absolutely recommend Lariat or higher - you get a lot of goodies, and one important one is that Lariat is the lowest trim you can get dynamic bending headlights that awesome.
No trim of 2023 Tundra or Sequoia comes with those dynamic headlight (no, I am not kidding you - I checked and double-checked). And yes I owned and and still own a Toyota.

 

You can get leather on the 302A from the factory if you get the black appearance pkg as well.

Things you're going to lack over a Lariat truck

• Auto 4x4
• Power folding mirrors
• Heated steering wheel [502A]
• Projector LEDs with Dynamic Bending [502A]
• Blue Cruise (optional on 502A)
• Heated rear seats
• Cooled seats
• B&O 18-speaker (optional on 502A)
• Rain sensing wipers

 

i have had two new toyotas - rear pinion failure.. transmission rebuild and cam phasor. all under 36k miles. one new ford with oil pan leaks. one new gm with no issues at all. after all that i have a '22 lariat 502A. you just can't get the headlights in anything else.. or the aluminum long term no rusting benefit.

i am old enough to start to focus on buying a usa truck... and mine is from ford's kc plant.

 

SCrewYou really nailed the big things. One issue though is at least from what I have heard/seen, you may not find heated steering wheel anyway on any recently built F-150.

The Lariat is 1000% worth it, but if the price came down between an XLT or the new Tundra, it would be XLT all day. I don't say this as brand whatever, I think Toyota does some things really well like the Tacoma (even if outdated, its off-road chops are impressive even against modern competitors). The new Tundra, to me, YMMV, looks like a 9 year olds idea of what a cool truck would be and is way too "look at me", with very little substance. It's slower than a PB F-150, heavier, less capable off-road (weight not helping), lower fuel economy (hybrid to hybrid compared), etc. Plus, Toyota reliability is mainly due to them keeping powertrains around for a decade or more with very little change. The Tundra now is all new in almost every area, which means reliability won't have that age tested promise behind it. I mean, if you're fine with that then go for it. I bought the first year F-150 of this Gen and got the PowerBoost, so I am clearly not saying this is a hard rule. But the only reason I would consider a Toyota over an F-150 is if reliability was my main driver. Since their current truck can't offer that with any certainty, the F-150 is the safer buy.

Also if you can't get a 502a Lariat, your biggest gains are 4A (which is outstanding), rain sensing wipers, power folding mirrors, and interior touches like seats and dash. 501a Lariats still have the same reflector LEDs as the XLT, same keyless start/entry, a lot of upgrades that last gen were Lariat or higher exclusives. So if you won't be able to get a 502a Lariat, then the urgency to get a Lariat over an XLT is much smaller. A 502a Lariat gets second row heated seats, projector headlights that are far superior to the already very good reflector LEDs in the XLT and lower Lariat, and other items mentioned above. Without those things, saving some cash and getting the XLT isn't that much of a stretch.

Oh, something not mentioned above is 502a Lariat can also be optioned with power deployable running boards. Those were something I ended up getting with my 2019 not really caring, and ended up loving them and ordered them on my '21. They fold out of the way when driving so they don't get hung up on anything like static boards can, and they come down and out further than static boards. It's a dramatic improvement, especially in snow conditions.

 

Dont forget garage door opener. Got have a lariat to get that as well smh

 

IMO the new Tundras are ugly as sin, would buy a RAM or a GMC before getting a Tundra, I have a 21 302a, its enough for me, but wish I would have at least got a 501 Lariat for the leather, cooled seats, heated steering wheels, that center console lid and the 4AWD