2024 Refresh
Dont know how everyone else is feeling but im loving this new grille/headlights/front end!! Not a fan of these wheels though. This looks to be the Lariat but the Platinum has the same front end minus the lettering? I guess maybe the blackout package on this one? Also, I wonder what happened to the Platinum tailgate applique.
Something about it just looks off to me. Like everything looks mis-matched. I also think the headlights are a step back. The shape/curves make it look obvious that they're plastic. I prefer the way the 21-23's look like one clean flat piece. The DRL's might look cool at night, but I think they were trying too hard to make it look more like a Lightning when they should have been doing the opposite.
Hear me out if you have the time. I tend to study history in order to try and figure out what a company is trying to do. I think the lights are in likeness with Acura/Lexus and maybe aimed at attracting more people who shop Asian car brands. In the last twenty years or so pickup truck popularity has exploded and The F-series has for the most part led the way. In the 80's Ford introduced the Eddie Bauer trim for its trucks and SUV'S. Ford wanted to show that there was a market for well equipped trucks. No one thought it would work as GM and Chrysler continued to build land yachts. The well equipped Eddie Bauer trim became so popular by the late 90's that GM answered with the Denali trim. There was the extended half ton Lariat and Harley Davidson but the King Ranch Ranch is what got it cooking for pickup trucks. It was the first crew cab half ton with a short bed that could fit in a garage. The King Ranch was pretty much the nail in the coffin for the land yachts. In 2015 Ford attracted European sedan owners by single handedly pulling the pickup truck segment out of the stone age. It was the first truck with features like LED lights, 360 cameras, adaptive cruise control, panoramic moonroof, massage seats and much more. There was an article written not too long ago BMW and Mercedes owners switching to pickup trucks. It seems that with the design, Ford is trying to attract the Asian vehicle market.
Current thought is that the headlights in this pic are x00a and halogen, where as the higher trims have LED with DRL outlines, so this spy photo is showing a Heritage color scheme on an XLT low pkg.
Hear me out if you have the time. I tend to study history in order to try and figure out what a company is trying to do. I think the lights are in likeness with Acura/Lexus and maybe aimed at attracting more people who shop Asian car brands. In the last twenty years or so pickup truck popularity has exploded and The F-series has for the most part led the way. In the 80's Ford introduced the Eddie Bauer trim for its trucks and SUV'S. Ford wanted to show that there was a market for well equipped trucks. No one thought it would work as GM and Chrysler continued to build land yachts. The well equipped Eddie Bauer trim became so popular by the late 90's that GM answered with the Denali trim. There was the extended half ton Lariat and Harley Davidson but the King Ranch Ranch is what got it cooking for pickup trucks. It was the first crew cab half ton with a short bed that could fit in a garage. The King Ranch was pretty much the nail in the coffin for the land yachts. In 2015 Ford attracted European sedan owners by single handedly pulling the pickup truck segment out of the stone age. It was the first truck with features like LED lights, 360 cameras, adaptive cruise control, panoramic moonroof, massage seats and much more. There was an article written not too long ago BMW and Mercedes owners switching to pickup trucks. It seems that with the design, Ford is trying to attract the Asian vehicle market.
The "asian sedan market" isn't going to buy a pickup truck because the lights on an F150 maybe look similar ish to the lights on an Acura, though
You just referenced actual features and specs...not what a taillight might look like
Not just the lights, people already buy the Raptor simply because of looks so it could bring some buyers. The Asian manufacturers aren't really offering anything that the European manufacturers already don't. So it's not much else you could do to attract them.
that orange accent/turn signal strip appears to not be halogen, but I don’t think we can say for sure on the headlights themselves yet. Are there pics of the headlights illuminated or a close up of the fixture to see the bulbs?










