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I'm going to go out on a limb and guess that you have never used products from
AMSOIL before correct? If you had you would think differently about the products.
They formulate their products for quality/performance not price.
Markup is only about 25% between wholesale and retail.
Mobil just now rolled out their "Annual oil change"
Which is great for us they will spend millions educating consumers on a practice that AMSOIL has been doing since 1972 when they came out with the first API Certified synthetic engine oil.
Here is a nice read for you ecoboost (and other turbo engine) guys.