thoughts on this pricing
Senior Member
Joined: Feb 2020
Posts: 315
Likes: 50
Hi all,
New to the board. 2x Ram owner here (2015 Longhorn and 2020 Limited). My 2020 Limited is having some elec ghost issues that I don't feel like dealing with anymore. Therefore, I am looking at a 2021 Limited w/Powerboost engine. Sticker (blue box) is $74,260, dealer has "Instant Savings" online of $6.062 and incentives of $1,600 (I qualify for that amount) for a web site price of $66,568. X plan pricing is $69,413. Is there more room for price compression?
TIA
New to the board. 2x Ram owner here (2015 Longhorn and 2020 Limited). My 2020 Limited is having some elec ghost issues that I don't feel like dealing with anymore. Therefore, I am looking at a 2021 Limited w/Powerboost engine. Sticker (blue box) is $74,260, dealer has "Instant Savings" online of $6.062 and incentives of $1,600 (I qualify for that amount) for a web site price of $66,568. X plan pricing is $69,413. Is there more room for price compression?
TIA
made the news: https://www.autoevolution.com/news/b...in-156191.html
Thread Starter
Junior Member
Joined: Feb 2021
Posts: 18
Likes: 4
I can almost guarantee you that the "website price" is a lot lower than you will actually pay. Those ads are click-bait. Get a written quote, not some four squares bull**** jotted down on a napkin and then let us know. If you are trading that '20, you are really going to get bent over.
See the "below dealer invoice" or something thread that includes and Excel spreadsheet that will help you with actual cost. There are some sharp guys on here with insider information that can definitely help, but it always boils down to what it is worth to you.
By the time you pay tax and financing, you will be at an easy $75K. If a half-ton truck is worth that to you, spend it!!
See the "below dealer invoice" or something thread that includes and Excel spreadsheet that will help you with actual cost. There are some sharp guys on here with insider information that can definitely help, but it always boils down to what it is worth to you.
By the time you pay tax and financing, you will be at an easy $75K. If a half-ton truck is worth that to you, spend it!!
No, have the EcoDiesel
FYI the 2021 F150 has a phantom battery issue that is draining batteries left and right - no fix in sight, so don’t be surprised if you have to bring your truck to the dealer multiple times.
made the news: https://www.autoevolution.com/news/b...in-156191.html
made the news: https://www.autoevolution.com/news/b...in-156191.html
Senior Member
Joined: Dec 2013
Posts: 14,975
Likes: 6,035
From: SE Michigan
They have agreed to the web site pricing, but they have also agreed to provide me with same % discount and order me one to my exact specs. I am trading in my 20 Ram, only loosing $5k. But worth it to get our of that truck. Only financing for 1 month to get the $1k credit.
To maximize Ford Credit's rebate, you usually take the unsubsidized loan rate. Taking a discounted rate often results in less rebate.
Junior Member
Joined: Feb 2021
Posts: 1
Likes: 0
Hi all,
New to the board. 2x Ram owner here (2015 Longhorn and 2020 Limited). My 2020 Limited is having some elec ghost issues that I don't feel like dealing with anymore. Therefore, I am looking at a 2021 Limited w/Powerboost engine. Sticker (blue box) is $74,260, dealer has "Instant Savings" online of $6.062 and incentives of $1,600 (I qualify for that amount) for a web site price of $66,568. X plan pricing is $69,413. Is there more room for price compression?
TIA
New to the board. 2x Ram owner here (2015 Longhorn and 2020 Limited). My 2020 Limited is having some elec ghost issues that I don't feel like dealing with anymore. Therefore, I am looking at a 2021 Limited w/Powerboost engine. Sticker (blue box) is $74,260, dealer has "Instant Savings" online of $6.062 and incentives of $1,600 (I qualify for that amount) for a web site price of $66,568. X plan pricing is $69,413. Is there more room for price compression?
TIA
Senior Member
Joined: Feb 2020
Posts: 315
Likes: 50
Junior Member
Joined: Dec 2020
Posts: 25
Likes: 27
icecoldak,
"You can easy get 10K off sticker no matter what---My dealer starts at that price!!!" What dealer is that? I don't see anyone on this forum who has gotten anywhere near $10,000 below MSRP on a 2021 model year F150. Too new; too much demand; inventory is not ramped up yet. Many forum members believe that there won't be any decent incentives/competitive pricing until mid to late summer.
"You can easy get 10K off sticker no matter what---My dealer starts at that price!!!" What dealer is that? I don't see anyone on this forum who has gotten anywhere near $10,000 below MSRP on a 2021 model year F150. Too new; too much demand; inventory is not ramped up yet. Many forum members believe that there won't be any decent incentives/competitive pricing until mid to late summer.
5 Year Member
Joined: May 2015
Posts: 334
Likes: 153
From: Twin Cities, MN
icecoldak,
"You can easy get 10K off sticker no matter what---My dealer starts at that price!!!" What dealer is that? I don't see anyone on this forum who has gotten anywhere near $10,000 below MSRP on a 2021 model year F150. Too new; too much demand; inventory is not ramped up yet. Many forum members believe that there won't be any decent incentives/competitive pricing until mid to late summer.
"You can easy get 10K off sticker no matter what---My dealer starts at that price!!!" What dealer is that? I don't see anyone on this forum who has gotten anywhere near $10,000 below MSRP on a 2021 model year F150. Too new; too much demand; inventory is not ramped up yet. Many forum members believe that there won't be any decent incentives/competitive pricing until mid to late summer.
MSRP = $65,375
Invoice = $60,919
Dealer Price = $59,009
All Offers = $4,350
Doc Fees = $225
Total pre TTL = $54,884
That's 16.05% of MSRP.
Potential for offers (if they all stack):
$2,000 - Exclusive Cash Reward
$1,000 - Ford Credit Retail Bonus Cash (#13878) Ford Credit Financing
$750 - College Student Purchase Program (#37866)
$500 - F-Series Retail Customer Cash (#13884)
$100 - 2021 Drive Assist Special Package Bonus Customer Cash (#13924)
Senior Member
Joined: Feb 2021
Posts: 137
Likes: 52
icecoldak,
"You can easy get 10K off sticker no matter what---My dealer starts at that price!!!" What dealer is that? I don't see anyone on this forum who has gotten anywhere near $10,000 below MSRP on a 2021 model year F150. Too new; too much demand; inventory is not ramped up yet. Many forum members believe that there won't be any decent incentives/competitive pricing until mid to late summer.
"You can easy get 10K off sticker no matter what---My dealer starts at that price!!!" What dealer is that? I don't see anyone on this forum who has gotten anywhere near $10,000 below MSRP on a 2021 model year F150. Too new; too much demand; inventory is not ramped up yet. Many forum members believe that there won't be any decent incentives/competitive pricing until mid to late summer.
Senior Member
Joined: Feb 2015
Posts: 132
Likes: 37
Hi all,
New to the board. 2x Ram owner here (2015 Longhorn and 2020 Limited). My 2020 Limited is having some elec ghost issues that I don't feel like dealing with anymore. Therefore, I am looking at a 2021 Limited w/Powerboost engine. Sticker (blue box) is $74,260, dealer has "Instant Savings" online of $6.062 and incentives of $1,600 (I qualify for that amount) for a web site price of $66,568. X plan pricing is $69,413. Is there more room for price compression?
TIA
New to the board. 2x Ram owner here (2015 Longhorn and 2020 Limited). My 2020 Limited is having some elec ghost issues that I don't feel like dealing with anymore. Therefore, I am looking at a 2021 Limited w/Powerboost engine. Sticker (blue box) is $74,260, dealer has "Instant Savings" online of $6.062 and incentives of $1,600 (I qualify for that amount) for a web site price of $66,568. X plan pricing is $69,413. Is there more room for price compression?
TIA
