Seems like a cool idea for us that don't want or need a trailer. $1850 seems a little expensive when comparing to a base level trailer however. Been thinking about buying a 36" stand on and doing a solo side hustle of mowing so this would be good for a solo operator.

 

Looks like a good idea in theory.

What does it weigh?

That seems like a lot of mass hanging off the rear bumper.

 

I only see similar ones on commercial dealership pickups for pick up and deliveries. The cost is kind of step for just occasional use compared to a cheap trailer.

 

That ramp itself would suck up about a 1/3 of the average F150's payload.
Better off with a trailer.