Same here.

 

Saw the "commercial" last time I was in US. Now I'm seeing it in CDN too.

GM has found weak spot on competition's truck, but F150 is better bang for the buck than Silverado as far as I'm concerned. I drove both 2016 F150 XLT/Sport/FX4 and 2016 Chevy Silverado LT Z71. Both are good trucks, but I got F150 for about $7k less, plus Chevy had smaller cab and did not have trailer brake controller, which was totally weird (???).

Reality is that Ford dropped the ball with using aluminum for truck bed. Aluminum everywhere else is fine, but not in the truck bed. I notice some slight bending as I walk on it (240 lbs), although it has stock Ford's spray on liner. I suppose Ford is applying the spray on liner to alleviate the problem. This part should have been hardened steel. I suppose, if you're really worried, you can put a sheet of plywood in the bed, and then throw whatever you want. I'm just being a bit more cautious when I put stuff in the bed, and I still haven't made a hole or dent in it.

As far as Chevy's commercial is concerned, I'd say it's a bit exaggerated. I'm pretty sure they dropped the ball in few areas too; just Google '16 Silverado problems, they'll be tons of them. Empty toolbox would not make that much damage if you dropped it from the roof of the house. I guess GM's pretty good at dramatization.

 

Yeah it's going to be funny when Chevy makes aluminum trucks For sure
My opinion is all makes and models have had their problems. if you buy an older F1 50 that's spitting spark plugs some people are going to think all Fords sucks. If you buy a Chevy truck with a bad design one year, all Chevys are going to suck.
My 2016 F1 50 is my fourth ford and I have had really good luck with them knock on wood. My dad always bought Chevys and it seems like somethings always going wrong I dunno

 

I own a welding/sheetmetal shop. I bought a 5' wide sheet of 18 gauge galvanized sheetmetal. Cut out for the wheel wells, bent a 1"-90* bend down on the rear of the sheet. I like stuff to slide in and out easy. Plus it protects the bed. Cheap money , works great.

 

I generally stop listening to someone who throws out Chevy/ford/dodge sucks for no other reason than to say it.

Personally, I tend to prefer Fords, but that's only because I've have better experiences with them than the other brands. The one notable exception was my 2004 Chrysler 300M Special. That was one fine car. I don't use words like "love" on inanimate objects like vehicles (you can love your mom, love your wife and kids but you can't "love" a thing) but I would say that's as close as I've ever come to using the word on a car. Sad day when I traded it in on the wife's minivan (it's a Chysler Town and country, but that's what she wanted).

But when it comes to spending my money on a quality product, I have no loyalty.

What I assess as the best value for my dollar, I buy. I could care less whatever corporation makes it or where ever in the world it was made. It's about business and a company getting my dollar is nothing but business. Their job is to put out the least amount of expense to get as much of your money as possible, your job is to not let them.

Anyone screaming "Chevy rules". "Ford rules", "dodge sucks" etc has just drunk the marketing "kool aid" as far as I'm concerned....