Hello everyone,
I'm doing a study for my Ph.D on opinions about automobile purchases. I would really appreciate your help with a very short questionnaire related toyour purchase of a Ford. (For more information on this study, who I am, and how to reach me, please see information at the end of this post). If you would like to participate, please post your response to the following six questions:

1- Do you currently own a Ford?

2- How many months has it been since you purchased your current Ford? (answer only if you currently own a Ford)

3- Approximately how many months will it be until you purchase your next automobile?

4- How many Fords have you personally owned?

5- Approximately how many miles (or kilometres) do you drive your Ford per year? (Please indicate whether in miles or kilometres)

6- Please indicate your current level of agreement with each of the following three statements by adding a numerical rating (i.e. 1=strongly disagree...7= strongly agree – please refer to the scale that follows):

Statements:
A. I think that Ford was the right choice.
B. Overall, I am satisfied with my purchase of a Ford.
C. I believe that Ford is sometimes unable to meet my expectations.

Scale
1=Strongly disagree
2= Disagree
3= Somewhat disagree
4= Neither disagree nor agree
5= Somewhat agree
6= Agree
7= Strongly agree

I welcome any comments you might like to add about your responses. I am comparing data for a few different brands and I will come back and post some summary results soon. Also, if you change your mind and do not wish your response to be included after you have posted, just delete your post within two weeks and I will remove you from the analysis.

Thanks very much for your help!
Primary researcher: Paul Curwen 289-253-7008(paulcurwen@cmail.carleton.ca)(Sprott School of Business, Carleton University, Ontario, Canada).
Research supervisor: Dr. Louise Heslop (louise.heslop@carleton.ca)(Sprott School of Business, Carleton University, Ontario, Canada).

he ethics protocol for this research study (#108814) has been reviewed and cleared to proceed by the Carleton University Research Ethics Board. CUREB-A. If you have any ethical concerns with the study, please contact Dr. Andy Adler, Chair, Carleton University Research Ethics Board-A (by phone at 613-520-2600 ext. 2517 or by email at ethics@carleton.ca).

 

1: Yes, 2018 F150
2: 3 Months (Owned Previous 2013 F150 for 47 months, and before that Previous 2011 F150 for 35 months)
3: 6-12 months (Trading Wife Chrysler T&C for 2015 or newer Ford Explorer)
4: 2 (Second Vehicle is a Work 2015 Fusion)
5: 17,000 Miles
6: A-7
B-6
C-4

 

1: 2007 Ford Edge, 2017 Ford F150
2: 9 months on F150 (owned Ford's since 2006 - first year of licence)
3: 24-27 months, trade 2007 edge off on something newer
4: 5 (2001 Mustang, 2010/2013/2017 F150, 2007 Edge)
5: 33,000 kms
6: A-7
B-6
C-3

 

1. yes
2. 19
3. 12
4. 3
5. 30000 miles per year
6. a-7
b-6
c-7

 

1. Yes
2. 34
3. TBD – having no payment will be nice
4. 14
5. 17,500
6. Statements
   1. 7
   2. 7
   3. 2

 

1. Yes
2. 5
3. 36
4. 8
5. 16,000 miles
6.A. 7
6.B. 6
6.C. 6

 

Yes
12
15
12
15000
7
7
5

 

1- Yes
2- 12
3- 60
4- 3
5- 7500 miles
6- Please indicate your current level of agreement with each of the following three statements by adding a numerical rating (i.e. 1=strongly disagree...7= strongly agree – please refer to the scale that follows):

Statements:
A. 7
B. 7
C. 3

 

1- Do you currently own a Ford? Yes

2- How many months has it been since you purchased your current Ford? (answer only if you currently own a Ford) 9 months

3- Approximately how many months will it be until you purchase your next automobile? 3 years

4- How many Fords have you personally owned? Three.

5- Approximately how many miles (or kilometres) do you drive your Ford per year? (Please indicate whether in miles or kilometres) 9,000 miles.

6- Please indicate your current level of agreement with each of the following three statements by adding a numerical rating (i.e. 1=strongly disagree...7= strongly agree – please refer to the scale that follows):

Statements:
A. I think that Ford was the right choice. 5
B. Overall, I am satisfied with my purchase of a Ford. 5
C. I believe that Ford is sometimes unable to meet my expectations. 4

Scale
1=Strongly disagree
2= Disagree
3= Somewhat disagree
4= Neither disagree nor agree
5= Somewhat agree
6= Agree
7= Strongly agree

 

1. Yes, 2016 King Ranch & 1969 Ford Bronco
2. 18
3. 2-3 years
4. 7
5. 25,000
6a. 7
6b. 7
6c. 2