2011 Ranger?
The Ranger as a model needs to die for about 10-20 years. Instead, Ford should replace it one of two ways:
The first is a mini pickup, comparable to the GMC Canyon, Toyota Tacoma, or Chevy Colorado.
The second is a midsize pickup comparable to the Honda Ridgeline or the Dodge Dakota.
Ford's take really should be what makes the most money. Smaller pickups sell better in Europe. Larger ones sell better in the US and other regions. If the model is aimed at the US market, Ford likely would gain sales by making the Ranger replacement slightly bigger, with some decent horsepower.
The Ranger needs replacing, and with CAFE standards tightening up, it really is in Ford's interest to try to get something in that market segment.
My take (and I'm probably repeating myself):
Offer a midsize pickup with a V6, and an optional EB engine that does 300-350 horsepower. Enough to be a step ahead of Honda and Dodge, but not so much that it sacrifices the rated MPG. Give it AWD standard (Honda does this on the Ridgeline), some decent clearance, and 6000 or so pounds of tow capacity (so it can be advertised as towing more than a MDX/Pilot/Ridgeline). Unibody construction would be good. Perhaps offer a plug-in hybrid model as well, because this will help the CAFE average, so the bigger vehicles don't have to be butchered as much in future model years.
I'd call it the F-100, to make a break from the old Ranger line.
The first is a mini pickup, comparable to the GMC Canyon, Toyota Tacoma, or Chevy Colorado.
The second is a midsize pickup comparable to the Honda Ridgeline or the Dodge Dakota.
Ford's take really should be what makes the most money. Smaller pickups sell better in Europe. Larger ones sell better in the US and other regions. If the model is aimed at the US market, Ford likely would gain sales by making the Ranger replacement slightly bigger, with some decent horsepower.
The Ranger needs replacing, and with CAFE standards tightening up, it really is in Ford's interest to try to get something in that market segment.
My take (and I'm probably repeating myself):
Offer a midsize pickup with a V6, and an optional EB engine that does 300-350 horsepower. Enough to be a step ahead of Honda and Dodge, but not so much that it sacrifices the rated MPG. Give it AWD standard (Honda does this on the Ridgeline), some decent clearance, and 6000 or so pounds of tow capacity (so it can be advertised as towing more than a MDX/Pilot/Ridgeline). Unibody construction would be good. Perhaps offer a plug-in hybrid model as well, because this will help the CAFE average, so the bigger vehicles don't have to be butchered as much in future model years.
I'd call it the F-100, to make a break from the old Ranger line.
The Ranger as a model needs to die for about 10-20 years. Instead, Ford should replace it one of two ways:
The first is a mini pickup, comparable to the GMC Canyon, Toyota Tacoma, or Chevy Colorado.
The second is a midsize pickup comparable to the Honda Ridgeline or the Dodge Dakota.
Ford's take really should be what makes the most money. Smaller pickups sell better in Europe. Larger ones sell better in the US and other regions. If the model is aimed at the US market, Ford likely would gain sales by making the Ranger replacement slightly bigger, with some decent horsepower.
The Ranger needs replacing, and with CAFE standards tightening up, it really is in Ford's interest to try to get something in that market segment.
My take (and I'm probably repeating myself):
Offer a midsize pickup with a V6, and an optional EB engine that does 300-350 horsepower. Enough to be a step ahead of Honda and Dodge, but not so much that it sacrifices the rated MPG. Give it AWD standard (Honda does this on the Ridgeline), some decent clearance, and 6000 or so pounds of tow capacity (so it can be advertised as towing more than a MDX/Pilot/Ridgeline). Unibody construction would be good. Perhaps offer a plug-in hybrid model as well, because this will help the CAFE average, so the bigger vehicles don't have to be butchered as much in future model years.
I'd call it the F-100, to make a break from the old Ranger line.
The first is a mini pickup, comparable to the GMC Canyon, Toyota Tacoma, or Chevy Colorado.
The second is a midsize pickup comparable to the Honda Ridgeline or the Dodge Dakota.
Ford's take really should be what makes the most money. Smaller pickups sell better in Europe. Larger ones sell better in the US and other regions. If the model is aimed at the US market, Ford likely would gain sales by making the Ranger replacement slightly bigger, with some decent horsepower.
The Ranger needs replacing, and with CAFE standards tightening up, it really is in Ford's interest to try to get something in that market segment.
My take (and I'm probably repeating myself):
Offer a midsize pickup with a V6, and an optional EB engine that does 300-350 horsepower. Enough to be a step ahead of Honda and Dodge, but not so much that it sacrifices the rated MPG. Give it AWD standard (Honda does this on the Ridgeline), some decent clearance, and 6000 or so pounds of tow capacity (so it can be advertised as towing more than a MDX/Pilot/Ridgeline). Unibody construction would be good. Perhaps offer a plug-in hybrid model as well, because this will help the CAFE average, so the bigger vehicles don't have to be butchered as much in future model years.
I'd call it the F-100, to make a break from the old Ranger line.
The Ranger as a model needs to die for about 10-20 years. Instead, Ford should replace it one of two ways:
The first is a mini pickup, comparable to the GMC Canyon, Toyota Tacoma, or Chevy Colorado.
The second is a midsize pickup comparable to the Honda Ridgeline or the Dodge Dakota.
Ford's take really should be what makes the most money. Smaller pickups sell better in Europe. Larger ones sell better in the US and other regions. If the model is aimed at the US market, Ford likely would gain sales by making the Ranger replacement slightly bigger, with some decent horsepower.
The Ranger needs replacing, and with CAFE standards tightening up, it really is in Ford's interest to try to get something in that market segment.
My take (and I'm probably repeating myself):
Offer a midsize pickup with a V6, and an optional EB engine that does 300-350 horsepower. Enough to be a step ahead of Honda and Dodge, but not so much that it sacrifices the rated MPG. Give it AWD standard (Honda does this on the Ridgeline), some decent clearance, and 6000 or so pounds of tow capacity (so it can be advertised as towing more than a MDX/Pilot/Ridgeline). Unibody construction would be good. Perhaps offer a plug-in hybrid model as well, because this will help the CAFE average, so the bigger vehicles don't have to be butchered as much in future model years.
I'd call it the F-100, to make a break from the old Ranger line.
The first is a mini pickup, comparable to the GMC Canyon, Toyota Tacoma, or Chevy Colorado.
The second is a midsize pickup comparable to the Honda Ridgeline or the Dodge Dakota.
Ford's take really should be what makes the most money. Smaller pickups sell better in Europe. Larger ones sell better in the US and other regions. If the model is aimed at the US market, Ford likely would gain sales by making the Ranger replacement slightly bigger, with some decent horsepower.
The Ranger needs replacing, and with CAFE standards tightening up, it really is in Ford's interest to try to get something in that market segment.
My take (and I'm probably repeating myself):
Offer a midsize pickup with a V6, and an optional EB engine that does 300-350 horsepower. Enough to be a step ahead of Honda and Dodge, but not so much that it sacrifices the rated MPG. Give it AWD standard (Honda does this on the Ridgeline), some decent clearance, and 6000 or so pounds of tow capacity (so it can be advertised as towing more than a MDX/Pilot/Ridgeline). Unibody construction would be good. Perhaps offer a plug-in hybrid model as well, because this will help the CAFE average, so the bigger vehicles don't have to be butchered as much in future model years.
I'd call it the F-100, to make a break from the old Ranger line.
I would buy one if they built it. But perhaps therein lies the problem. The "New Ranger" or "New F100" might cut a chunk out of Ford's full size share with the F series.
A V6 in a smaller mid size (say 4/5 scale) truck would perform VERY well. Keep the weight around 4000 to 4200 lbs in 2WD and you'd have a hauler even with the base V6 and decent mpg too. (Many here I imagine don't tow more than 5000 lbs.) Let Ford keep the "EB" for their larger upscale products.
As stated, Ford will need better mpg figures for upcoming CAFE standards. I'm sure they have a global platform they could adapt and make it happen. The Aussie Ranger is way cool, but too big at 9/10 the F150's size.
Oh and kozal01, you need to tow with a Ridgline sometime (wife has one). The sure-footed nature of it would really surprise you. If that v6 with only 247 hp (weighing 4500 lbs) can tow 5,000 lbs, then a new Ranger wouldn't even feel it.
Bring it FORD!!!!
A V6 in a smaller mid size (say 4/5 scale) truck would perform VERY well. Keep the weight around 4000 to 4200 lbs in 2WD and you'd have a hauler even with the base V6 and decent mpg too. (Many here I imagine don't tow more than 5000 lbs.) Let Ford keep the "EB" for their larger upscale products.
As stated, Ford will need better mpg figures for upcoming CAFE standards. I'm sure they have a global platform they could adapt and make it happen. The Aussie Ranger is way cool, but too big at 9/10 the F150's size.
Oh and kozal01, you need to tow with a Ridgline sometime (wife has one). The sure-footed nature of it would really surprise you. If that v6 with only 247 hp (weighing 4500 lbs) can tow 5,000 lbs, then a new Ranger wouldn't even feel it.
Bring it FORD!!!!







