how their dealerships represent them?

does a letter of positive or negative make a manufacturer raise a eyebrow if sent to both?

what do u think?

 

No. One letter....nope. Hundreds of letters from different people...maybe.

 

Only in extreme cases. I posted a long time ago that my old man's former dealership was caught in bank fraud (forging financial info from customers to get them loans approved) and they lost their franchise. They were quite large as well.

 

I bought a ford explorer from a dealer and had a negative experience. When they sent me an email survey, i spent the 15 minutes answering questions that represented how i felt. Their customer service called me in somewhat of a panic the next day. She wanted to find out the whole story and then offered some free services to try and make up for it. They said they were in trouble by corporate because my survey 'red flagged' their dealership. Not sure how true that was, but they made every effort to make things right.

 

Its an ongoing problem......sorta like the wild wild west.

U as buyer need to be informed/self-educated.

Buying a new vehicle is a whole lot of work/time.

Assume they all want to steal from you.

 

Anything other than perfect loses the dealer a 3% of the sale price as a kickback. So they'll make up any lie to get you to redo the survey.

 

Short answer - yes, they do.

A letter is one way to go. It will be read; almost without exception, dealerships are highly tuned into customer satisfaction. Another way to go is to answer the sales or service survey you'll likely receive and request follow-up contact. These transactional surveys are highly visible within Ford and within the dealerships.

If you have an unresolved problem, working with the dealership first is always best. They're the only one with a toolbox. If you can't resolve it with the dealership, open a case with Ford customer service.

 

The survey is huge to the dealers. The downfall is that they don't ask about other dealers you visited before you made your purchase. Let's the bad dealers off the hook.