Popup malware?
12-21-2018, 01:23 PM
#41
Most of the time, most ads can be filtered out pretty easily by either our publishing partners or by our third-party ad screening contractor. As agencies and publishers alike go for a year-end push with ad sales--their inventory gets sold, resold, resold, etc. etc. and somewhere along the chain, somebody injects malware into an ad, and then it becomes world's most frustrating game of whack-a-mole as everyone involved in the chain looks for the offending ad or the offending advertiser, etc. etc. Compounding the frustration of course is that these malware ads have an EXTREMELY short shelf-life, and so by the time we track something down--that filtering parameter may no longer be relevant. Last year the problem was made even worse by the fact that we caught on later in the year and everyone was out of the office for the holidays, and the internet-at-large overall had no idea how to stop it.
As I've mentioned we hired an outside screening service to scan the ads we serve, but by the sheer volume of ads we show on a daily basis across all of our sites (not just automotive), it's literally impossible to screen all of them.
and @digitaltrucker , these ads have nothing to do with anybody's ad strategy--because they take users away from the page--where the ads are. So these ads are detrimental to everything we're doing, and we've been as vigilant as possible about them and trying to find the culprits, it's just not as easy as it might seem, even with all of the resources we have.
12-21-2018, 01:50 PM
#42
Senior Member
Most of the time, most ads can be filtered out pretty easily by either our publishing partners or by our third-party ad screening contractor. As agencies and publishers alike go for a year-end push with ad sales--their inventory gets sold, resold, resold, etc. etc. and somewhere along the chain, somebody injects malware into an ad, and then it becomes world's most frustrating game of whack-a-mole as everyone involved in the chain looks for the offending ad or the offending advertiser, etc. etc. Compounding the frustration of course is that these malware ads have an EXTREMELY short shelf-life, and so by the time we track something down--that filtering parameter may no longer be relevant. Last year the problem was made even worse by the fact that we caught on later in the year and everyone was out of the office for the holidays, and the internet-at-large overall had no idea how to stop it.
As I've mentioned we hired an outside screening service to scan the ads we serve, but by the sheer volume of ads we show on a daily basis across all of our sites (not just automotive), it's literally impossible to screen all of them.
and @digitaltrucker , these ads have nothing to do with anybody's ad strategy--because they take users away from the page--where the ads are. So these ads are detrimental to everything we're doing, and we've been as vigilant as possible about them and trying to find the culprits, it's just not as easy as it might seem, even with all of the resources we have.
As I've mentioned we hired an outside screening service to scan the ads we serve, but by the sheer volume of ads we show on a daily basis across all of our sites (not just automotive), it's literally impossible to screen all of them.
and @digitaltrucker , these ads have nothing to do with anybody's ad strategy--because they take users away from the page--where the ads are. So these ads are detrimental to everything we're doing, and we've been as vigilant as possible about them and trying to find the culprits, it's just not as easy as it might seem, even with all of the resources we have.
sorry, I did not write that correctly, what I said was not meant in any way shape or form to say, y'all wanted this malware. As a matter of fact, either in this or the other post I have made it clear to another forum member that these ads are not what you guys want.
my comment was directed towards efforts towards IT work, money towards the website to prevent stuff like this.
thanks!
12-21-2018, 01:57 PM
#43
We've actually spent more money than we ever have to keep these things under control--but whaddaya know, apparently even in this instance money can't fix the problems.
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digitaltrucker (12-21-2018)
