No the actual chrome and Ford lettering is foil and the foil is coming off. Considering my truck is 7 months old this is ridiculous.

 

Off to the dealership! I have never seen this before...it is odd. I did a search on some other forums and found nothing....good luck man...and let us know what they tell you and do to fix this issue.

 

i see a black thing lol, doesnt look anything like a stock emblem at all

 

 

Its late night here so it may be dark, but as you can see the emblem appears to be pealing off the oval part. Ill take a pick in the AM when u can se it better

 

Something doesn't look right here. My tailgate oval fell off back in the summer and while I had it off I used acetone and removed the blue paint. I done this on all the badges on a 2000 Super Duty that I had and it was simple and fast. I scrubbed for 2 days on that blue paint. I didn't really like the look of all chrome so I cut a black vinyl overlay for it and put it back on so now it's a "black oval". I said all that to say this, the blue oval is painted on, there's no clear epoxy overlay or anything like that. Of course mine is an 09 model but I wouldn't think the 10 would be any different.
http://i225.photobucket.com/albums/d...s/P7160001.jpg

 

Ya, something does not look right. Looks like you can see wrinlkes above the oval even in the white paint. Like the whole tail gate has a film on it ?

 

I believe the "wrinkles" that appear to be in the white paint are just reflections of the flash off of the badge.

I have never seen it, and we will probably never determine exactly what the cause was either. The good news is, Ford will replace it.

 

After looking at the new pic ...I am feeling more confident in tell you that that film should come off. The Ford lettering should appear as chrome colored. It looks nothing my 2010...! It really does look like their is a protective plastic covering it that was just not removed.

 

Here is mine...it looks nothing like the one in the picture posted earlier.