SteveLord

Lease incentives are crap compared to buying an F150. Don't expect that to change.

CompletelyNumb

I just paid $51000 in Canada for a 2014 FX4 EB, 302A + every upgrade available in the configuration.

Chease44

I paid $36,000 for my XLT EB 302A in Canada. Sticker price was $49,100

FDHog

I just got $6200 off sticker and a decent trade in on a $50,400 FX4 SCREW in the NYC area and I feel like I got a good deal. Guess I got to move out of the big city to get a better deal.

Pakratt

Factory ordered a 2014 FX4 in Canada in early May. Msrp was $56,329. Paid $41,250, or will when it gets here...

depami

Not bad. %26.7 off MSRP.

I still argue that % off MSRP is much more meaningful than any comparison to "dealer invoice".

Cactus Cowboy

When I sold new Ford trucks, we'd sometimes have "invoice" sales. We'd have no problem showing customers the actual dealer invoice. Any factory rebates available at the time would further reduce the cost to the customer. The dealership would realize their profit from factory "Holdback money" with this sort of deal. The dealership would also have potential profit from the "back end" which included financing, extended service plans, exterior/interior protection (First Place Finish).


In a scenario as above, the smart buyer simply negotiates for the best bottom-line price.


If there's a trade-in to consider, then the buyer should negotiate for the smallest possible difference amount.


When buyers got emotional about "what my trade's worth" or "monthly payments" they were generally in a weaker negotiating position. Also consider that dealers can and will make money on financing, so don't hesitate to negotiate on interest rate.

fordf250man

I just bought a 2014 Screw FX4 with everything but Nav and a moonroof. The sticker was $49,680 and I paid $42,680. Located in California.