It's getting real expensive up in here
Picking up my truck today at the dealer service dept, I wondered out and looked at the new trucks on the lot. Ohhh, that's a nice looking black on black platinum. Let's walk over and see what they're going for these days. The answer, $80,775. That includes $7,000 of ADM.
The last time I saw that kind of mark up was pre-pandemic on a new Raptor.
I'm driving a 2017 I bought new in March of '17, as described in my .sig and paid mid-$50s out the door and I thought that was crazy to spend that kind of money on my truck. The only truck I'd owned before was a '09 Tacoma so I didn't really have a solid appreciation for how amazing this truck is. I hoped it was worth what I paid for it when I drove it off the lot and I've never been disappointed.
But over $80K? I just don't think I'd do that on a F150.
The last time I saw that kind of mark up was pre-pandemic on a new Raptor.
I'm driving a 2017 I bought new in March of '17, as described in my .sig and paid mid-$50s out the door and I thought that was crazy to spend that kind of money on my truck. The only truck I'd owned before was a '09 Tacoma so I didn't really have a solid appreciation for how amazing this truck is. I hoped it was worth what I paid for it when I drove it off the lot and I've never been disappointed.
But over $80K? I just don't think I'd do that on a F150.
I've purchased some fairly expensive new cars in the past (Ferrari F355 Spider, Carrera 4S, etc) so I've felt what new vehicle depreciation can do to you on resale. To own those vehicles I factored that in to my financial calculus and could live with it but paying over dealer invoice for a car is just something I don't think I'll ever be able to bring myself to do. That's why I passed on that marked up Raptor. People are also paying crazy money for the new C8 Corvette and in a year or two those cars are going to be worth way less than half what is being paid now. Life is short but that just seems irresponsible no matter how flush you are financially.
On the flip side of this, I'm sure dealers everywhere are really hurting due to the slow/low supply. They still have rent and salaries to pay even when the new car lot is empty. I guess I can't fault them too much for trying to make up for it by gouging those that are willing to pay it.
On the flip side of this, I'm sure dealers everywhere are really hurting due to the slow/low supply. They still have rent and salaries to pay even when the new car lot is empty. I guess I can't fault them too much for trying to make up for it by gouging those that are willing to pay it.
Yeah, I got a 2019 Platinum 2 years ago out the door paid $62K for it. It was recently totaled and because of the shortage the insurance paid me out $58K for it. When I went to order my new truck the MSRP price came out to $77K and my price is $71K. I almost didn't order it because it was expensive but if I wait till next year or the year after it is just going to get more expensive. I know my local dealer has a $3K up charge on all there vehicles for anyone that they don't know.
I've purchased some fairly expensive new cars in the past (Ferrari F355 Spider, Carrera 4S, etc) so I've felt what new vehicle depreciation can do to you on resale. To own those vehicles I factored that in to my financial calculus and could live with it but paying over dealer invoice for a car is just something I don't think I'll ever be able to bring myself to do. That's why I passed on that marked up Raptor. People are also paying crazy money for the new C8 Corvette and in a year or two those cars are going to be worth way less than half what is being paid now. Life is short but that just seems irresponsible no matter how flush you are financially.
On the flip side of this, I'm sure dealers everywhere are really hurting due to the slow/low supply. They still have rent and salaries to pay even when the new car lot is empty. I guess I can't fault them too much for trying to make up for it by gouging those that are willing to pay it.
On the flip side of this, I'm sure dealers everywhere are really hurting due to the slow/low supply. They still have rent and salaries to pay even when the new car lot is empty. I guess I can't fault them too much for trying to make up for it by gouging those that are willing to pay it.









