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If your plan is to upsize your wheel/tire combo to larger than 275/60/20 (33x10.5ish) or go to a wheel that will 'poke' more, you should do the level first so you can get the clearance.
If you have no plans to upsize the wheel/tire combo, then do your wheels. But a level with a 275/60/20 on stock wheels looks good, and then upgraded wheels and tires later will only add to that.