LoneWolfTrucker

Chevy is offering $7000 in incentives on average per Silverado. Ford is offering $3800 in incentives per F-Series. And F-Series still out sold Silverado! LOL

Nearly 66,000 F-Series sold in Feb, a pace of over 800k for the year. (And 9% higher than last Feb.)

Ohsix

Maybe the base price draws people to Ford?
Engine choice? Better looking Ford?

360

Could be the aluminum body. Thats the primary reason I bought an F150

SteedaGT

iTrader: (2)

I preferred the f-150 over the other two because of the space in the rear with the seats folded, but even with less incentives, the Ford was cheaper than a similarly optioned Chevy/gmc or ram.

GFX42016

I bet it's the fuel economy of the F-150. My gas mileage is really good in the winter since I can't open my doors o drive the truck):

D0T-C0M

@OP - If by incentive you mean rebates, I got $8500 off from Ford plus roughly another $4500 from the dealer. They also gave me $6800 for my old 2006 RAV4 limited. That's what mostly sold me on the F150, other reasons was the truck drives so nice. I love the transmission sport mode, drives like a much smaller vehicle IMO.

BShadows

I went with Ford for the looks, the engine choices and the technology. You get way more for your money in an XLT 302A then anything remotely close to what GM/ Chevy, Ram and Toyota have.

Markc1

This 👆. Lmao.
It's starting to warm up now so we should all be OK now, until next winter......

GreenSC4x4

Chevy's are still expensive. I really wanted a colorado but the price of a base work truck was only slightly and I mean slightly less then a base XLT. So I went with Ford because you get more truck.

rdstrat

I went with Ford because...it wasn't a Dodge, Chevy, Toyota or any other brand for that matter!

I've driven only Fords for 45 years. Ford trucks for 30 of those years. There's no reason for me to change now.