well say if there are 4 phones that compare to the iPhone in terms of features and performance, you could argue that there are really just 3-4 contenders when you're looking for a nice truck. so, same deal. You can buy a phone with Rogers, Verizon, AT&T, etc, at their store or at Best Buy or online... just like your truck. You can lease a truck and not pay full price either... so, again, not much difference.

I know that, but go tell that to my boss (ie. wife). Our biz runs the other way, we make money on new sales, not so much on service. "Hey HoneyBoss, I can do this service call for free, right? We are not making much on it anyway. I'll sell a new *** tomorrow to make up for it". Yeah, a business doesnt work like that.

without bragging or anything, I did learn A LOT when I went from being an employee (even in charge of big $$) to running a business for myself. No matter how much you watch Shark Tank, or how much your boss involves you in the financial stuff, there are a lot of things you don't fully understand until you're knee-deep in it...

 

How to make a small fortune as a truck dealer. start with a large one and keep selling at below your actual cost........after all it is just a small loss on each one and you will make it up in volume....

 

You have a right to charge what you want. If you and your wife are able to successfully run a business modeled around sales over service, good for you - and I mean that sincerely, not with sarcasm. That being said, I like keeping the money I make, and I'm not paying the sucker price when I can buy the same thing for less right down the street. The dealer that gives me a good deal on the truck is the one that gets my continual business for service. They also get referrals when my friends are in the market for vehicles, parts, or service. That money greatly exceeds the $300 markup on a spray in bed liner. You can say I'm paying for the convenience in that markup and they have to pay somebody to take my truck to the liner shop. They can pay him $50 an hour, keep a 100% profit margin on that salary, and still keep the cost to me under $550. There's a difference between turning a profit and taking advantage of customers that don't do their due diligence. If you find yourself on the wrong side of that sentence, I take my business elsewhere. It's not personal and it's not out of spite. It's capitalism, plain and simple.

 

Actually, the dealership does not pay for gas to fill it up - you did. Check your invoice, you bought a full tank when you bought the vehicle. Costs the dealership nothing.

 

That I agree, and it's often a fine line to walk...

as for our biz, well, there is really nowhere else in the country or online to buy exactly what we sell, so our clients still get top-notch service after they buy, they just dont pay as much as they should

 

I believe that the detail is part of the PDI and they get paid for that by ford

 

You are all missing the point...

When you go to work tomorrow, tell your boss that he can pay you 1/2 of your hourly rate or salary..

Why would you? You work for PROFIT right? You think your not a source of revenue for your business?

You own you.. you own your business.. you are a contract employee with whatever company signs your paycheck.

Yes, there are car sales that make stacks of cash, and there are ones who truly lose.

If you buy a vehicle at X plan minus rebates, and complain and cry about wanting tint, bedliner, floormats, and a free anything, you are cutting into the paycheck of a number of employees. How is it fair to the dealership staff that they get paid less for dealing with a cheap customer who wants everything for free, compared to the customers who are willing to accept a fair deal to both sides, and let the dealer make a few bucks on accessories.

Do you call the finance companies and try to get them to give you a lower rate? Or are you under the impression that the dealer decided to not pay your bills, giving you crap credit and that 14% rate.. or better yet, think you should always get 0%, and the bank shouldn't make a dime off of you?

Get real.. there's more markup in that dollar menu double cheeseburger than a new vehicle percentage wise.

If I remember tomorrow, I'll take a picture of the invoice of my 2 week old truck, and explain how that all works.

For those who don't know, invoice minus hold back is true cost. Then you add in pack which is what the DEALERSHIP pays for fuel, detail, pdi, etc.

Finally, the salesman who just spent 4 plus hours with you is paid off profit.. a small percentage of it. Is it fair to him to work with you for half of his day for a "mini" which is normally a whole $100? If you pay your bills and have at least decent credit, that $1,000 your threatening to walk away over is about $13 bucks per month..

This is why I stopped selling cars.. everyone wants everything for free.. I was that *****hole salesman who let you walk an hour into it and moved on to someone who was willing to let me provide for my family. Nothing in life is free.. if you want it, work for it and buy it.

 

Absolutely. I have gotten 2 points knocked out from my credit card doing this.

with my 810 credit, you're goddamn right. I got my truck at 0 APR for 5 years.

Depends. True PURCHASE cost yes. True manufacturing cost, hell no.

My previous two cars were purchased in under an hour. My brand new SAAB in 2008, 30 mins. None were at a stealership.

This last truck I got in december, took 8 motherf-cking hours because the seller was a moron and the sales managers were complete and total a-holes.

Dealerships are protected by archaic and obsolete/irrelevant laws that created a monopoly and they're able to ripoff people. They need to go, which is why Tesla is getting so much crap. They have a business model that works. NADA is threatened by it and of course are bribing politicians into protecting them.

I guess thats why my truck took 8 hours to be sold... That sounds exactly like the ahole sales managers had to put up with. My old man works in a ford stealership, he spends as much time as needs to make a sale. His worst month he sold 20 cars...

Customer service goes a long way

 

LOLOLOLOLOLOLOLOLOLOLOL

no one is taking you seriously now. No one.

 

And? Let me tell you it was a great car. Too bad it died cus GM and 2009 market crash