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Reasonable Cost for Dealer Demo?

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Old 09-02-2017, 09:47 AM
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Default Reasonable Cost for Dealer Demo?

Looking at a 2017 Lariot Supercrew 4x4 with 5.5' bed that a dealer lists as a demo but salesperson said was driven by service manager. Truck has basically every option available (3.5EB, 502A, Tech Package, spray-in liner, ...). Truck has 7,000 miles. MSRP $62,035 and asking price after discount, rebates is $54,100. True Car indicates this is about $1,000 higher than average and that's for a new truck, not one with 7k miles.

What would you consider a great price for this truck? Thanks for your input!
Old 09-02-2017, 10:14 PM
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I would expect at least $5k lower than the $54k. Dealer demo is a used truck in my book and they are trying to sell it more than a new truck.
Old 09-03-2017, 12:43 AM
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Originally Posted by Brand
I would expect at least $5k lower than the $54k. Dealer demo is a used truck in my book and they are trying to sell it more than a new truck.
Yeah that alone would annoy me. Sounds like a shady practice.
Old 09-03-2017, 01:42 AM
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Originally Posted by Sonic04GT
Yeah that alone would annoy me. Sounds like a shady practice.
Sadly I have yet to meet a dealer that doesn't have some sort of "shady" practice.
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Old 09-03-2017, 09:40 AM
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Thanks for the responses. I felt the same way - a truck with 7,000 miles is more a used truck than new with the only difference being eligibility for new car financing and/or rebates. The dealership obviously felt differently as they would only come down $1500 from the asking price because they would "lose too much $$ on it." If receiving new truck $$ is the expectation probably shouldn't let an employee put 7,000 miles on it! Loved the truck, had to pass on it.

Hoping that Ford will continue to offer solid financing or bump up the rebates as the 2018s start hitting the lots in higher numbers. Right now most dealerships in this area only have a 2-3 on the ground (if any) so not much of an incentive to try to move the remaining 2017 models. That's the hope, anyway!
Old 09-03-2017, 10:48 AM
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If they will give you new truck warranty on it (if it's a Ford Certified vehicle) then it may not be too bad. Still a lot of money for a new truck. I bought a new Ranger in the 90's....was the first and last new vehicle we ever bought. When you can save almost 1/2 on what that vehicle was new on the lot......makes sense to this old Dutch guy. LOL

We just purchased our truck in the last week of July and got it for basically 1/2 the price of what it was or to get new today. Yea, had 60K kms on it but now a day that is just being broken in. Add in the new truck warranty they put on it.....I'm a very happy Dutchman! lol
Old 09-03-2017, 03:45 PM
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Originally Posted by Simnut
If they will give you new truck warranty on it (if it's a Ford Certified vehicle) then it may not be too bad. Still a lot of money for a new truck. I bought a new Ranger in the 90's....was the first and last new vehicle we ever bought
My first new 4X4 was a 1987 Ranger with a 5-speed and the 2.9 V6 that I purchased at the end of the model year. It cost me $10,000 with tax & license out the door. Oh for the good old days!
Old 09-03-2017, 07:57 PM
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Originally Posted by panic75
Thanks for the responses. I felt the same way - a truck with 7,000 miles is more a used truck than new with the only difference being eligibility for new car financing and/or rebates. The dealership obviously felt differently as they would only come down $1500 from the asking price because they would "lose too much $$ on it." If receiving new truck $$ is the expectation probably shouldn't let an employee put 7,000 miles on it! Loved the truck, had to pass on it.

Hoping that Ford will continue to offer solid financing or bump up the rebates as the 2018s start hitting the lots in higher numbers. Right now most dealerships in this area only have a 2-3 on the ground (if any) so not much of an incentive to try to move the remaining 2017 models. That's the hope, anyway!
Once all the 2017's are sold, the 2018's should start to lower. Also when I built a F150 last week, the incentives now end October 2,2017. A few end September 2, 2017 This means there will be more & new discounts and rebates.
Old 09-05-2017, 02:53 PM
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When we looked at a demo vehicle in Indiana we were told it was not "new" but would be "used" and would loose part of the warranty and also was not eligible for the new vehicle financing. I'm told this varies from state to state though. Regardless that's definitely too high for a "new" F150 with 7k miles. I think it'll sit on their lot for a while.
Old 03-30-2018, 09:03 AM
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One main reason I didn't buy a demo when it was offered to me was because I was going to lose 4 months of warranty coverage on it. They offered me ~$10,000 off the purchase price for it (canuckbux). They also had it loaned out when I drove to the dealer to test drive it :/.




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