Adobe2X

$60K Kia K900 (did you know that they call it the K9 in Korea? They did not think that name would do well here!)........it is indeed a brave new world.
The genesis of my original post was to express a bit of surprise that you could so easily configure a Lariat to over 60K. The 2015 I did post had a LOT of stuff my 2012 did not have available, but did include everything my current ride DOES have.
I guess it would be more fair to configure a new one with only the same equipment....would be a lot closer in price, I know.

countrysquire

Probably, but I bet it would still be several grand higher. While Ford has said that the price increase over the 2014s is small, and it is on some of the base prices, it looks to me like they've hidden a lot more increase in the options.

Ricktwuhk

Years ago I said "I'll never pay over $20k for a vehicle". Then, I did.

I also said "I'll never buy a vehicle that needs a ladder to wash it". Then, I did.

I won't say I'd never pay over $50k for a vehicle, but it will be a very long way off unless I inherit millions.

ford20

If it makes you feel any better I think I priced out exactly what you checked off and it came to $53,047 with X-Plan pricing.

ilkhan

$49k on x-plan, lariat/4x4/3.5EB/502A/FX4/Tech/couple-other-goodies. Expensive. I'll wait a couple years and pick it up at 5-10k below that.

I wouldn't buy anything pre-2015. The weight savings are gigantic.

hydro

and do you for one minute think Ford didn't plan for this? They pre warned dealers months ago there will be a supply shortage, they will not play the rebate game to stay "competitive". They'd rather make more money per transaction with lower rebates than play the Ram GM game. Those two are throwing cash on the hoods trying to BUY customers. This has never worked in the past and still won't to this day. Ford has the better business model going.

"
From last month's sales analysis:

http://www.at.ford.c...ich Merkle.aspx

"As I’ve said in recent months, there are two factors that will continue to place some drag on our sales figures through the end of the year. August was no exception. The first is our conscious effort to pull back on sales to daily rental companies, which were down 36 percent in August versus last year. Through the first eight months of this year are sales to daily rental fleet companies are down 16 percent. When the pricing gets too competitive in the daily rental segment, we don’t feel the need to chase volume for the sake of some additional sales. We have been and continue to be focused on “profitable” growth. Some businesses have never met a check they didn’t like; that’s not Ford."

"The second factor is our management of F-Series. F-Series represents approximately 30 percent of our overall sales and we need to manage our inventory appropriately to ensure that our stock will carry us through the changeover that has just now begun at the Dearborn Truck Plant. Dearborn Truck can no longer make old model 2014 F-150s. To manage this inventory, we have pulled back on our incentive spend to curtail sales a bit as we move through our changeover, which will later include Kansas City Truck. "

"The interesting thing about F-Series is that even at the end of its product cycle our monthly sales were still above 60,000 – 68, 109 to be exact – and we are seeing the strongest average transaction prices in the industry at approximately $41,000 per truck. Our competitors would love to have a product that sells more than 60,000 vehicles a month, with an average transaction price pushing $41,000 per truck. For this reason it’s hard to look at F-Series and not smile. Did I mention that our competitors all have newer trucks already in plentiful supplies on dealer lots?"


That last sentence says it all!

Derodeo

Did you know that is almost exactly what GM executives said when they released their new light duty trucks in 2014?! The were happy with those higher profits on less transactions up until they lost their monthly sales lead over Ram. Then they started the usual incentives to catch up except they first increased MSRP and then increased it once again at the same time they first introduced incentives. Then they increased incentives significantly and regained most of their traditional sales totals. Through it all I don't know what they accomplished other than to really **** off their dealerships.

Ford will still have to compete with their competitors when it comes to pricing and likely won't be willing to give up their supposed sales crown in light trucks. Then there is the issue of how much you can really charge for a light duty truck if the bulk of your customers continue to suffer a decline in purchasing power - US median income has declined significantly over the past 5 years and shows little sign of improvement.

Scrappy Doo

iTrader: (1)

I just built an option for option (More or less) '14 fx4 eco with near every option, versus a '15 lariat sport fx4 eco and they are $6,000 apart.

The '14 was $51,225 for crew, 5.5, eco, 3.73, 402a, nav, moon, spray in, wheel liners etc, 20"s

The 15 is $57,350 for crew, 5.5 eco, 3.31 (Only avail;able rear grear with fx4....WTF), 502a, dual moon roof, power boards, ext fuel tank, spray in liner, 20"s, trailer brake controller, trailer tow package. (No technology package)


I understand that the '15 has power boards that the '14 doesn't, as well as locking tailgate, heated sterring wheel, BLIS, 2nd row heated seats, etc.

However, the '14 includes a lot of the options that you pay extra for in a '15. Like 36 gallon tank, brake control, trailer tow, etc.

Are those options worth $6,000 more than a '14?

StonedGreen

no, prices are pretty similar...I got quoted 58 400 for everything I want on a lariat

Misterwlm

Agree with almost every single comment here, but I fully expect to pay 55-56K for my platinum.

I look at this way - my sister has an Infinity something something. My brother has one of those Audi SUV's. I'm sure both of them paid far more than 55K. But, line them up side by side and I'd take the Platinum every single day. It's just as loaded (even more so), probably rides just as nice, and I get a bed to haul when I need to. I don't look at it as "just a pickup truck". The days of "4 wheels and a bed" are long gone in the upper end truck market. They are far more than that now.

I don't think the price for a 2015 loaded Lariat, KR, or Platinum (for what you get) is out of line compared to what's out there across all segments.