Darknight1974

I paid a little over $20,000 for my wife's 2016 Honda accord that has more features than my 2017 XLT $50,000MSRP truck. I got it for $37,900 on sale, but still.

JerseyGray

mikeinatlanta

My suggestion.
If you measure as cost per pound the 150 is price competitive with other aluminum bodied vehicles. Just sayin.

LKN Cruiser

Oops

LKN Cruiser

Those are not the only 3 options. There are those of us that work hard, work smart, buy nice things (not extravagant, but nice), and have no debt aside from a mortgage.

As a couple have mentioned, these trucks will only be too expensive when they stop selling. Thus far, the #1 selling vehicle in America tells a different story.

LKN Cruiser

^^^ This is also very true. These trucks, while the sticker price can be very high, can be purchased for much less than the sticker. If your dealer doesn't want to play, shop around. This is another way Ford is making money and subsidizing the lower trim market. They jack up MSRP on the high end trims, but give the dealers more wiggle room on pricing knowing that there are people that are intimidated by the buying process and will pay close to sticker. This allows them to also sell to the guy that comes in and haggles for a 20% off sticker deal.

kurt1305

I wish I could say it was my skills. We didn't even haggle about the truck, only the trade.

cthusker

I don't live in my truck therefore my priorties have ALWAYS been to have a nice home for my family. If that mean no super expensive truck to drive then so be it. Repairs are in fact necessary if you care what you live in or drive.

Bottom line obviously some people do not care what they live in and would rather drive an expensive pickup truck.... It's there money and I don't give a rats butt how they spend it. I just find it hilarious to see a shiny 60k truck parked next to a house that's falling apart, junk all over the yard, zero pride in how they live but yep.. but they have a shiny expensive pickup in the yard! As John Melloncamp once crooned.... Little Pink Houses... ain't that America.......

SCrewYou

trucks will become too expensive when people stop figuring out a way to afford them.

Airborne_Ape

I think trucks will become too expensive if and when the student loan bubble bursts. The auto industry is now very much a part of North America s student loan debt crisis. Cheap cars loans which specifically target millennials fresh out of school are not so much sold as vehicles as they financial products which Ford uses to leverage potential buyers with the appeal that owners can have more month to month liquidity in this age of the dying middle class.

I witness Ford dealers all the time marketing and selling Fiestas, Focus and everything else to millennials who see value in taking their large negative equity high interest student loan debt and it porting over on to a low near-zero interest rate car loan. Dealers earn their commissions, Ford Credit pockets huge profit margins which would otherwise go to big banks and before you know it, here we are back in 2007 but this time with vehicles, not houses.

What you guys spend on new trucks is LESS than what students are spending on new cars. Scary and true; if you dont believe me, go to any dealership in any large city and hang around for an hour or two.