Re-tired

I dont know anyone who would pay that for upgraded lights- I might go a few hundred( 300 t0 400 )but thats about it

BadAV

Yes, Ford is losing market share. Both GM and Ram trucks are getting much better with their recent redesigns, and consumers are noticing and speaking with their money. Titan and Tundra are currently not competitive.

greywolf11

GM and Ford have gone back and forth on sales of 1/2 tons for years. But honestly what difference does it make? Short of being a stock holder it really should make no difference if you are happy with your truck. Who cares about the rah, rah brand cheering?

Change products and see how it sounds: Whirlpool about to lose sales lead to Frigidaire. Who cares if my milk still stays cold?

Competition is a good thing. Might be good to see FoMoCo humbled. Better product with better price might result.

Ricktwuhk

I see what people pay to upgrade their lights, and all this excitement over having a loop of dots around a light, and I shake my head. I have better ways to spend my money.

RL1990

None of the domestic truck makers break down sales by weight class. They all reports total sales. F Series, Silverado, Sierra, and Ram sales numbers include all trucks from 1/2 tons on up.

The new 2019 Silverado, if you pay attention to the pictures, have gone back to halogen headlights on lower trims and LED on higher trims. They have Xenon as standard on the current truck in a attempt to compete with Ford as a one up. Apparently it was a good idea since it seems like there are folks who will buy an entire vehicle because of the headlights.

Lot's of praise for the Ram and it is a nice looking truck, Chrysler has always had nice designs. But where is the ground breaking innovations that's going to send Ford back to the drawing board and have them shaking in their work boots? The 2019 Ram is a very competitive truck for a used 2015 F-150. Their are lots of people who bought Rams because of the nice design and well laid out interior only to find out that Ram has the lowest payload capacity of any full size truck. Personally I would wait to see if the pretty boy Ram can actually do work.

And what can I say about the Silverado. They have copied many F-150 innovations but haven't shown any innovations of their own. That face is not going to age well and even GM fan boys are disappointed in the interior. GM is going to have to do a serious mid cycle facelift for this truck.

Now for Ford. Ford does such a good job with their trucks even someone who owns a 2015 F-150 has a truck with a payload and towing capacity equal to or greater than the brand new Silverado or Ram. They also will have most of the same features of the new trucks and some they still don't have.

Ford, unlike GM or Ram, is constantly innovating and updating the F series. As I type this you can believe the new 20XX Ford F-150 is being worked on and will include little features never before seen on a truck that you didn't know you needed it until Ford introduces it. As Ford says in the ads, the F-150 doesn't raise the bar, it is the bar.

BadBoy4fun_wa

It is all about quality and what you do when serious issues are discovered!!

https://www.hardworkingtrucks.com/fo...sumer-reports/

Say what you want about consumer reports obviously more issues in this model year for them to drop the F150. Quality control matters, even more important is how you fix big problems. I give Ford and the F150 an F. When locks and latches still freeze from the start of 2015 model through to 2018, it is a problem. When you can write we have no solution to the problem to a Customer thinking it is ok, promise it has an affect. Even better when you issue recall for said issue and it still doesn’t solve. Hmmm yes Ford Management sucks. At this point no one in the Company owns problem and is taking responsibility to fix it. Completely unacceptable.

Yes I am chronic complainer about this issue. Why, I can’t believe Ford after all this time on the F150 with a 4x4 option sees their current response to Customers’ as acceptable.

BadBoy4fun_wa

https://www.carcomplaints.com/news/2...-lawsuit.shtml

Lawsuit and details of NY issues with Locks and latches.

idrive

iTrader: (3)

I'm sure people would shake their head at some of the ways you spend your money but that's none of their concern as it's your money, just as it should be no concern to you how they spend theirs.

If Ford is losing market share perhaps it's a Forum like this that scares them to another brand. Someone comes to learn about the truck and sees nothing but the 1% of issues a new truck can have which is why they have a warranty.

The lights aren't bright enough.
The lights are too small.
The lights are too big.
The truck doesn't shift they way I think it should.
The truck should be faster - hold more - better leather - more comfortable everything - better gas mileage - no low windshield washer light.
Motor grenade after 5 minutes. IWE doesn't work.

The list is endless. I'd have probably bought something else as well if I didn't know better. When you sell more units than anyone else you will see more issues even though/if the percentage of issues are the same throughout the industry.

Back in the late 90's of the big 3, the E350 was involved in 6 of every 10 accidents involving transportation of people. They took away the V10 option thinking this would help carriers from overloading the Van. They never stopped to consider that 7 out of 10 Vans sold (for transportation) were Fords. Seems the odds were that 7/10 would have been in an accident....

Ohsix

Just wait till your 60/70 you may not be a night owl then

BadBoy4fun_wa

love the generic answer!! The quality of this F150 is worse than previous years. The locks and latches problem is 100% real. The lack of acceptable response to the issue is 110% real. Maybe some can see as minor issue, I personally see it as an essential safety issue.

Why does Ford ignore the issue, since the beginning of 2015? Do you think they don’t understand the problem? Do you think it is impossible to fix? If you have a major issue like this what is your responsibility to the Customer?

Unlike many news items these days this is an actual issue Ford has just left on the Customer with no real fix since day one. Love the truck hate Ford’s inability to own and fix the issue. This is a culture at Ford and has been for a very long time������! Buyer be aware ��