Chevy commercial
07-21-2015, 04:53 PM
#3
Senior Member
Dumbest marketing move GM ever did. All manufacturers are moving towards using more aluminum and alternatives to save weight for fuel efficiency.
What is GM going to say when they start using aluminum. "Our aluminum made sierra is somehow better."
What is GM going to say when they start using aluminum. "Our aluminum made sierra is somehow better."
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baxzilla (07-21-2015)
07-21-2015, 05:00 PM
#5
Presumably you mean this one:
How is it stupid? There's plenty of people who think that steel is better, or that aluminum is inferior (as their marketing research shows) so they're going to service that audience.
This just in, marketing isn't always fact-based and logical...
How is it stupid? There's plenty of people who think that steel is better, or that aluminum is inferior (as their marketing research shows) so they're going to service that audience.
This just in, marketing isn't always fact-based and logical...
Last edited by statikuz; 07-21-2015 at 05:03 PM.
07-21-2015, 05:04 PM
#6
Senior Member
I agree. Most people probably don't realize how strong aluminum is. I'm sure lots of people don't even know that the vehicles in war zones such as Iraq are retrofitted with aluminum to protect against IED's.
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07-21-2015, 05:06 PM
#8
Senior Member
Rumor is Silverado's will be aluminum come 2017. They're just mad Ford beat them to it
07-21-2015, 05:07 PM
#9
Correct.
Which is why this is actually ingenius marketing with comedy.
Preying on ignorance is smart from a business marketing standpoint
You can not deny people will buy into this out of pure ignorance.....
Most people still see aluminum as weak
Which is why this is actually ingenius marketing with comedy.
Preying on ignorance is smart from a business marketing standpoint
You can not deny people will buy into this out of pure ignorance.....
Most people still see aluminum as weak
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BoozeDaily (07-21-2015)
07-21-2015, 05:11 PM
#10
Does not matter......
Most people dont know that either. Its sheisty marketing tactics, and.....it WILL work
GM is a follower, Ford is the leader......so creative marketing has to work, and does
People ALWAYS fear what they do not understand
Most people dont know that either. Its sheisty marketing tactics, and.....it WILL work
GM is a follower, Ford is the leader......so creative marketing has to work, and does
People ALWAYS fear what they do not understand