Americans making over $200K prefer...
03-03-2017, 10:28 AM
#21
Mustang guy
Join Date: Jan 2011
Location: St. Louis, MO
Posts: 21
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Some mornings the wife takes the truck, but most of the time she drives the Tesla.
Truth is, I couldn't live without the truck. Once you've had one, you will always have one. Given the level of tech and luxury available, the format is applicable to any demographic now. I can't say I'm too surprised by this article.
Truth is, I couldn't live without the truck. Once you've had one, you will always have one. Given the level of tech and luxury available, the format is applicable to any demographic now. I can't say I'm too surprised by this article.
03-03-2017, 10:35 AM
#22
If my situation stays the same this will be my last New truck. My (paid off) trade in allowed me to finance 23,000 for my new 2016 F150. I own my home and 3 rentals. Me and mybwifw both work but paying for college, retirement and other things leaves money right. Plus wife and daughter spend like there is no tomorrow.
My next truck will probably be old school like 1999 or below. The body, all mechanical ford. I'll build it up and have it painted to look New. They still tow and haul. The wife can have her new car every few years and my daughter will probably be driving something nicer than me lol..
My next truck will probably be old school like 1999 or below. The body, all mechanical ford. I'll build it up and have it painted to look New. They still tow and haul. The wife can have her new car every few years and my daughter will probably be driving something nicer than me lol..
The following 3 users liked this post by EPag:
03-03-2017, 10:45 AM
#24
It was bound to happen. There's no discussion of an actual problem with a truck.
03-03-2017, 11:41 AM
#27
I'm guessing the article means $200k household income and not individuals making that much. So, think upper middle class families making up the majority of that survey.
The part that goes into Ford "trying" to find features to push the price up even more seemed not so well thought out. It's not just having more buttons that draw high end consumers to European brands, it's a lot about the essence of the total package feeling cohesive and all consistently high quality. The new F-150 is much further down that road than any competitors but still plenty of room there. That kind of thing takes investments that American brands seem unwilling to make, generally, because they are largely invisible taken individually but they add up to a premium product in the end. I call it over engineering (specifying thicker body panels, choosing heavier duty components, picking durable surface materials, etc...).
The part that goes into Ford "trying" to find features to push the price up even more seemed not so well thought out. It's not just having more buttons that draw high end consumers to European brands, it's a lot about the essence of the total package feeling cohesive and all consistently high quality. The new F-150 is much further down that road than any competitors but still plenty of room there. That kind of thing takes investments that American brands seem unwilling to make, generally, because they are largely invisible taken individually but they add up to a premium product in the end. I call it over engineering (specifying thicker body panels, choosing heavier duty components, picking durable surface materials, etc...).
03-03-2017, 11:41 AM
#28
I'm sure it's different for the quarter-mil crowd, but for my part I needed a truck if I want to continue our Airstreaming hobby, I wanted something nice to drive for daily-driver duties and I didn't want to pay for 2 vehicles. I traded up from my long-paid-off '07 Lariat to the '17 just recently. I'm sure the quarter-mil crowd can have a couple of vehicles each without cramping their style too much, unless they "need" them both to be flash cars.
I could've kept the '07, but it was starting to get a bit long in the tooth and my partner thought it could be nicer and more comfortable for long cross-country trips. I'm smart enough not to pretend I saved any money by buying the new truck, but if I admit that I was going to buy SOMETHING shiny and new, concentrating that into one vehicle instead of 2 was a decent compromise. i recognize that the Airstreaming thing is a first-world "problem" and not something I can consider a necessity, but if we look at necessity I could probably get buy with Uber/car-share/bicycle and not deal with vehicle ownership at all.
I could've kept the '07, but it was starting to get a bit long in the tooth and my partner thought it could be nicer and more comfortable for long cross-country trips. I'm smart enough not to pretend I saved any money by buying the new truck, but if I admit that I was going to buy SOMETHING shiny and new, concentrating that into one vehicle instead of 2 was a decent compromise. i recognize that the Airstreaming thing is a first-world "problem" and not something I can consider a necessity, but if we look at necessity I could probably get buy with Uber/car-share/bicycle and not deal with vehicle ownership at all.
03-03-2017, 11:58 AM
#29
The thing is with me I also need a truck. When You have rentals you need a truck unless your going to hire contractors to do everything. Honestly most everyone needs a truck or borrows/rents one sometimes. If anything just to go buy a refrigerator, or washer dryer. Or they need a trailer and something to tow it.
The prices are out of hand though. I chose a bottom of the line xlt, the difference between mine and top of the line 70,000 is comfort and features. I'm not spending almost double on extras.
My mom has a top of the line Denali that was around 70,000. It's cost almost as much as her house, which says to me costs are out of control. Which is why I'll be going backward after this one.
Trucks, and especially nice loaded trucks are going to be for the rich and upper middle class. Kind of sad really.
The prices are out of hand though. I chose a bottom of the line xlt, the difference between mine and top of the line 70,000 is comfort and features. I'm not spending almost double on extras.
My mom has a top of the line Denali that was around 70,000. It's cost almost as much as her house, which says to me costs are out of control. Which is why I'll be going backward after this one.
Trucks, and especially nice loaded trucks are going to be for the rich and upper middle class. Kind of sad really.
03-03-2017, 12:02 PM
#30
Senior Member
Excellent point, that would change my conclusion then bc at 200 per household a 45k+ vehicle is more of a splurge