A whopping 350 lumens out of 10 LEDs and it has a projector lens on it. This is the bulb that is in the picture of the F150 backup light on the superbrightleds website.
Both of these are pricey. $40-50 for a pair. What gets me is that the one with only 10 LEDs is supposedly brighter than the one with 19 LEDs but the one with 19 has more glowing reviews. If anyone is running either of these as backup lights I'd love to see some pics and get some feedback.