If buying new, don't pay a dime over sticker. When I was shopping, I found ones on lots that were as much as $10,000 over sticker. I don't pay over sticker for anything.
I ordered mine new. Paid $1000 UNDER sticker for it. I ordered it exactly how I wanted it. It took almost exactly two months to build.
I shopped two dealers. One gave me $1000 off sticker, fair trade value on my Silverado, and was honest about how long it would take to build. Told me to just let him know when I was ready to order and he would get it started on. I had an upfront, direct, and honest salesman.
The other offered me $2500 off sticker, bent me over with my trade, said they could have it in 4-5 weeks, and told me I had to order it that day to get in on their allocation. Typical sleezeball salesman with a huge fake smile acting like he's been your best friend all your life and now is doing you a favor.
A few months ago, I bought my wife a new Explorer Sport and went right back to the same salesman that I got my Raptor from.