2 weeks ago I bought a 4x4, XLT, ecoboost, backup camera, convenience, chrome, plus, and offroad packages. Dealer installed spray in bed liner and window tinting as part of the deal. MSRP $41,600. No plan pricing or anything like that. I gave $33k even.
Remember you have $2500 consumer cash, $1000 xlt, $1000 ford finance rebates. Go to Fords website, request a brochure, and click you will purchase in 0-30 days. In 2 days you will recieve a code that will give you an additional $750 rebate via email. Also, you should get an additional $1000 rebate from ford for trade allowance incentive. I sold my trade by owner for $500 more than what the dealership offered including the trade incentive to a small town, corner lot, used car dealer.