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Old 03-27-2015, 10:14 PM
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Originally Posted by Boosted2015
Dealers also get incentives, rebates and hold backs that aren't on the invoice. That's how they can sell it for dealer invoice or just above and still make money.
Not true.. some manufacturers play this game but ford is not giving us any special kick backs so u r dead wrong. If anything on rare occasion they will give us $500 dealer cash but most of us give that as disct in price to give consumer a better price. Dealers dont make their money on the car its on the interest rate, after mkt products etc. The hidden income on invoice and kick backs u refer to is simply bs.
Old 03-27-2015, 10:26 PM
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Originally Posted by Boosted2015
It's always fun to mention hold back to a dealer. Honestly most buyers don't know about it. As soon as you mention it you can see the dealer's facial expression change. They instantly know you've done your research and they aren't landing a sucker. All my research has shown that a dealer will sell something for 3-4% profit total. They aren't happy about it but they'll do it. Exclusions apply to hot moving models, but for the most part they'll do 3-4%. You just have to figure out what their true cost is, calculate from there and explain it to them. Don't play the 4 squares game, it's a psychological trap!
We get charged for the vehicle the day it is built. Interest startd then. If vehicle sits another 90 days. Weve paid 120+ days in interest charges at 5+%. Hold back is to offset this and give us help in stocking cars on our lot. It is why if u order a vehicle we can give u a better deal. To say we dont need hold back is being naive to our huge exposure in depreciating inventory, interest expense and overhead. I dont know jewelers or other retailers ur asking for invoices or for them to go back of their cost. Any retailer doing this very long will wind up out of business.
Old 03-27-2015, 10:28 PM
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Originally Posted by bt_osu

We get charged for the vehicle the day it is built. Interest startd then. If vehicle sits another 90 days. Weve paid 120+ days in interest charges at 5+%. Hold back is to offset this and give us help in stocking cars on our lot. It is why if u order a vehicle we can give u a better deal. To say we dont need hold back is being naive to our huge exposure in depreciating inventory, interest expense and overhead. I dont know jewelers or other retailers ur asking for invoices or for them to go back of their cost. Any retailer doing this very long will wind up out of business.
It helps us stock inventory for u to see, drive, and compare. Otherwise we woild become order takers and stock no inventory.
Old 03-27-2015, 10:39 PM
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Thanks bt. I reckon ye're a dealer or salesman, eh? No other retailers are selling things as expensive for us poor suckers to buy as a truck either. We don't have to have diamonds, we must have our trucks for work, etc. I think most customers loathe the vehicle buying experience. I know I do. It must be stressful being a dealer, because all that stress comes down on us customers. Anyway, glad to know they make their money on interest. I think I'll finance via dealer, if they can match my credit union.
Old 03-27-2015, 10:45 PM
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Originally Posted by iFord
Thanks bt. I reckon ye're a dealer or salesman, eh? No other retailers are selling things as expensive for us poor suckers to buy as a truck either. We don't have to have diamonds, we must have our trucks for work, etc. I think most customers loathe the vehicle buying experience. I know I do. It must be stressful being a dealer, because all that stress comes down on us customers. Anyway, glad to know they make their money on interest. I think I'll finance via dealer, if they can match my credit union.
I am a dealer and was just being honest as to where most dealers make their money. As a small dealer in a small town i dont have that luxury nor would i do that. Just explaining how a lot of dealerships give it up on price but nail you in other ways. Dont blame u for ur skepticism as there are many shi--y people in our business. Research and educate yourself going in and youll recognize those of us who truly value your business.

Last edited by bt_osu; 03-27-2015 at 10:49 PM.
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Old 03-27-2015, 11:56 PM
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Good to know someone is doing business honestly, BT. I ordered my KR 4x4 through fleet because I knew it would be cheaper. I asked for the all the HB and they gave me half which came to about $900 if I remember. I paid $6300 less than retail. Add in another $1000 rebate and I'm approaching $7500 off sticker. It's still a lot of money but I feel I got the best deal I was going to get and I'm happy with what I paid. And it sounds like the dealer still made a little bit as well.
Old 03-28-2015, 06:02 AM
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Originally Posted by Big Blind
Good to know someone is doing business honestly, BT. I ordered my KR 4x4 through fleet because I knew it would be cheaper. I asked for the all the HB and they gave me half which came to about $900 if I remember. I paid $6300 less than retail. Add in another $1000 rebate and I'm approaching $7500 off sticker. It's still a lot of money but I feel I got the best deal I was going to get and I'm happy with what I paid. And it sounds like the dealer still made a little bit as well.
Sounds like they tried to be very fair wit you. Thst is a great deal. Hope you enjoy your new truck when u get it!!
Old 03-28-2015, 06:03 AM
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Originally Posted by Big Blind
Good to know someone is doing business honestly, BT. I ordered my KR 4x4 through fleet because I knew it would be cheaper. I asked for the all the HB and they gave me half which came to about $900 if I remember. I paid $6300 less than retail. Add in another $1000 rebate and I'm approaching $7500 off sticker. It's still a lot of money but I feel I got the best deal I was going to get and I'm happy with what I paid. And it sounds like the dealer still made a little bit as well.
Sounds like they tried to be very fair with you. Thst is a great deal. Hope you enjoy your new truck when u get it!!
Old 03-28-2015, 10:10 AM
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Originally Posted by bt_osu
Not true.. some manufacturers play this game but ford is not giving us any special kick backs so u r dead wrong. If anything on rare occasion they will give us $500 dealer cash but most of us give that as disct in price to give consumer a better price. Dealers dont make their money on the car its on the interest rate, after mkt products etc. The hidden income on invoice and kick backs u refer to is simply bs.
Bull****. As someone who's bought 10 new vehicles in the past 8-9 years and whose salespersons are closer than some family member, I know better.
Old 03-28-2015, 10:14 AM
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Originally Posted by bt_osu
We get charged for the vehicle the day it is built. Interest startd then. If vehicle sits another 90 days. Weve paid 120+ days in interest charges at 5+%. Hold back is to offset this and give us help in stocking cars on our lot. It is why if u order a vehicle we can give u a better deal. To say we dont need hold back is being naive to our huge exposure in depreciating inventory, interest expense and overhead. I dont know jewelers or other retailers ur asking for invoices or for them to go back of their cost. Any retailer doing this very long will wind up out of business.
This is largely accurate. Holdback is for covering carrying/lot costs (e.g., interest on capital invested in purchasing each vehicle), advertising, overhead, etc. Anyone who balks at buying a stock vehicle because the dealer won't cut the holdback needs to get a life.

But there's more memo money in a vehicle - especially a profit MONSTER like the F150 - than just dealer holdback.


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